A former HBS Admissions Officer on our SBC team shared that MBA Admissions love a great story and clarified:
“I believe it’s true that all people, and therefore all MBA admissions boards, love a great story. It’s a way to bring life to your application and show the realness of who you are during what can be a dry process.”
Personal branding is all about how you tell your central story and communicate your central passion. It’s about making sure your entire application works in harmony, yet is tailored to the AdCom at each school. Your primary consultant will be your creative and strategic guide, helping you to create materials that are provocative, informative, school-specific and ultimately effective in resonating with each of your target MBA programs. Your primary consultant will engage in multiple iterations of brainstorming, development, outlining, and applied review across all MBA application touchpoints—resume, online application form, recommender letters, essays, short answers and more –to eliminate blindspots and optimize every detail so that your story shines and reflects deep knowledge of each of the MBA programs.